The key to REVIVE7^® serum is that the ingredients are specifically designed to target lash and brow growth. Their serum contains optimal levels of synthetic and protein complexes while including soothing, nourishing and moisturizing extracts and is clinically tested by dermatologists and made in Canada. REVIVE7 naturally enhances and helps achieve longer, fuller and healthy-looking lashes and brows in just 7 to 14 days when used daily, without parabens, fragrances, formaldehydes, bimatoprost, or latanoprost.